Marketing Intern

Position

Marketing Intern

Location

Belmont Tower

Position Type

Part Time - 16 Hours per week

Shift

1st Shift

Job Description

The Marketing Intern is responsible helping with the overall marketing and marketing plan for Brethren Care Village. The Marketing Interns main objective is to help create a solid stream of interested family and/or potential resident inquiries.

ESSENTIAL RESPONSIBILITIES: To include the following.  Other duties may be assigned.

 Help develop and maintain a plan for to build and maintain the overall ‘brand’ and community awareness for Brethren Care Village;

  1. Help develop sales and marketing programs, in conjunction with the Executive Director and Leadership Team members, to build community awareness to meet and exceed budgeted occupancy goals;
  2. Assists Marketing Team to assure timely implementation of marketing/community relations plans and programs;
  3. Collects quantitative and qualitative data from marketing campaigns
  4. Performs market analysis and research on local competition
  5. Assist Marketing Team in planning and coordinates on-campus events for the community that result in increased awareness of Brethren Care Village and our senior care options;
  6. Serves as backup to assist as needed in conducting tours to prospective residents/families and handling telephone inquiries;
  7. Assist Marketing Team in building a strong communications program to the general public, including press releases, newsletters, etc.;
  8. Assists with marketing efforts of BCV being done through social networking sites, such as Facebook, Twitter, and Instagram
  9. Assist in maintaining updates all marketing, advertising, and public relations content posted on the BCV website. Periodically (at least annually) coordinate a review of all website layout and content to keep the website’s look fresh and displaying a positive image of BCV
  10. Assist with creating and maintain a supply of ‘welcome baskets’ for new admissions to assisted living facilities
  11. Other duties as assigned by Marketing Team

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